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Pronto Income Tax of California, Inc. Company History

Pronto Income Tax was founded in 1965 and has been operating continuously ever since that time. We are a third-generation family business. The current President and majority owner of Pronto Income Tax of California, Inc. is Kent Frye, a veteran of the tax game with 50--yes you read that right, 50--years of experience under his belt.

With his humble spirit and unshakeable determination to make sure that every client is taken care of, Kent sets the standard for what extraordinary service means within our company. Kent's sons Andy and Tim also work in the business.  We are on a mission to make high-quality, trustworthy tax and financial services accessible and available to all people.

What Makes Pronto Different

In a world where it seems like there is a tax preparation office on every corner and you are being constanly bombarded with advertising messages of how "easy" it is to do your own taxes online, it is only natural to ask what makes Pronto different from the rest.

Thanks for asking!  Now here is the answer.


Too many people walk around this world feeling disrespected.  At Pronto, every client gets respect, it doesn't matter if you made $2 million last year or $2,000; we don't judge you, we walk alongside you, and we respect you because we know life is not easy.  It all starts with respect!


Secondly, due to the number of people on our team that have more than 20 years experience and the continued development of our proprietary Pronto Tax School Training Programs, we find that we are privileged to achieve an extremely high accuracy rate especially consider the volume of tax returns that we prepare. 


Really though the "secret ingredient" at Pronto is the way we strive to treat people like family.  We develop long-term relationships with our clients and we often are privileged to serve multiple generations of clients, nothing is more fun than when we sit down with grandparents, parents, and an adult kid to work on everyone's taxes at the same time!  Although Kent sets the example, the credit for making our clients feel the family vibe has to go to our wonderful staff: people like Jesse, Bertha, and Emilio who always go the extra mile to make clients feel the love.

Hablamos Income Tax

Another unique aspect of Pronto Income Tax is our special tradition of service to the Latino community.  We were one of the first companies in the U.S. to create bilingual office environments where clients can speak English or Spanish, whatever they prefer--or even, sometimes, we speak the Spanglish!  No matter what, "nos communicamos" when it comes to taking care of our Latino clients who are such a big part of making Los Angeles the dynamic and wonderful place that it is.

So many giant corporations have tried to jump onto this bandwagon but we are organic to this community serving multiple generations of Latino families here in the Los Angeles area--we even force our gringo employees like Andy Frye and Tim Frye to learn Spanish so that we can provide extra comedy within the office when they think they're saying one thing but they're actually saying something completely different and everyone has a good laugh.

Keep in mind of course we welcome clients from ALL ethnicities but we have been privileged to be respected in the Latino community for a long time and as you know if you've worked in the Latino community before, trust must be earned, and we plan to continue to earn it every single day.

Multiple Locations

We currently have office locations in Monrovia, East Los Angeles, West Los Angeles, Carson, and Van Nuys.  Having five tax preparation offices in Los Angeles gives us the ability to cover the entire Los Angeles County area and become "Your Neighborhood Tax Pros" in some awesome L.A. communities.  Multiple offices creates additional convenience for our clients.

No Appointment Necessary

Another way we live up to the Pronto name is that we do not require an appointment.  Anyone can walk into one of our locations and receive friendly, prompt service. You don't need an appointment, you don't have to "know somebody," you just have to walk in the door of a Pronto Income Tax location and we do the rest.

First come, first serve with a smile; that's how we do what we do.

OK so that's about it, thank you for reading about our company, and we hope to see you soon!

If you have further questions please don't hesitate to contact our offices.