Tax preparation is our bread-and-butter business and it has been that way for 47 years. Doing taxes is what we do.
We have prepared hundreds of thousands of tax returns since our business was founded in 1965 serving people from all walks of life and all income levels.
Our goal is to provide the best tax preparation service at the most affordable price and become "Your Neighborhood Tax Pros" in every part of Los Angeles we serve.
We focus on three main ideas in all of our tax preparation duties, whether it is a simple tax situation or a complex one:
1. Extraordinary service
2. Affordable price
3. Year-round client support
ALL clients we serve, from a client who pays $75 to a client who pays $400, will receive an excellent tax preparation value if we have anything to do with it. Let's briefly delve into each of these topics to see how we try to provide value to you, the client.
1. Extraordinary Service
Every year when we teach our weekend seminar for new and returning tax preparers, we spend the first two hours talking about service. We don't start talking about any tax law, any office procedures, or anything else until we drive home the point that SERVICE is the #1 priority.
But what does extraordinary service really mean, in practice? What exactly do we do for our clients to create a positive experience for every client?
Extraordinary service means that we do stuff like this on a daily basis:
- Actively welcome clients into the office
- Work as a team to make sure your tax return gets done right
- Answer questions and give advice as necessary
- "Go the extra mile" for the client, "good enough" is not good enough
- EARN our fee every time by saving clients money
These are the kinds of activities and attitudes that you can and SHOULD expect when you walk into one of our Los Angeles area tax preparation offices.
2. Affordable Price
We don't spend a bunch of money on advertising or fancy desks precisely because we are determined to give our clients the best value in the entire field of tax preparation.
Our standard prices are some of the lowest you will ever find, and all prices include electronic filing, direct deposit of your federal and state refund into your bank account, and Pronto Protection year-round support.
Why pay $150 when you can pay $100 and get better service?
Why pay $250 when you can pay $175 and get better service?
Unlike so many financial services companies that seek to overcharge and even exploit working Americans, we have always been and remain committed to giving every client an affordable price. Here is the page that describes our pricing and how badly we are beating the competition's prices.
3. Year-Round Client Support
We have always maintained a year-round staff and we have always stood behind our clients if they ever need anything or have any problems. The owner of our company Kent Frye personally works year-round in our Carson office and his son Andy Frye works year-round in the West Los Angeles office.
Both Kent and Andy are licensed to represent taxpayers before the IRS as Enrolled Agents (EA) in case any of our clients have issues during the year.
We pick up many clients each year who went to some other tax place and now cannot find their tax person now that the client is receiving IRS letters or facing an IRS audit.
We do help these non-Pronto clients but we are forced to charge heavily for our time.
Pronto clients, meanwhile, enjoy either FREE or discounted year-round service simply because they are our clients. Most years, you may not need year-round tax support, but believe us, the one year that you do need it, you'll be happy to have it.
And we'll be right here, giving it to you.